:root {
  --black: #141413; --gray: #262624; --gray2: #30302e;
  --coral: #d97757; --coral-d: #b9583a; --coral-l: #f0a98c; --coral-xl: #fbe6dc;
  --soft: #faf9f5; --soft2: #f2efe7; --ink: #141413; --body: #4a4742; --muted: #87837b; --line: #e6e1d6;
  --tx: #faf9f5; --tx2: #c9c4ba; --tx3: #8f8a81; --ln: rgba(250, 249, 245, .12);
  --sh: 0 10px 30px rgba(20, 20, 19, .08); --sh-d: 0 30px 70px rgba(0, 0, 0, .5);
  --serif: "Noto Serif SC", "Songti SC", serif;
  --sans: -apple-system, BlinkMacSystemFont, "PingFang SC", "Noto Sans SC", "Microsoft YaHei", sans-serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; font-family: var(--sans); line-height: 1.75; background: var(--black); color: var(--tx); -webkit-font-smoothing: antialiased; }
img { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3, h4, h5 { font-family: var(--serif); line-height: 1.3; margin: 0 0 .5em; }

section { padding: 96px 20px; position: relative; overflow: hidden; }
.wrap { max-width: 1120px; margin: 0 auto; }
.narrow { max-width: 720px; margin: 0 auto; }
.center { text-align: center; }
.dark { background: var(--black); color: var(--tx); }
.dark2 { background: var(--gray); }
.light { background: #fff; color: var(--ink); }
.soft { background: var(--soft); color: var(--ink); }
.gray { background: var(--soft2); color: var(--ink); }
.wl { background: linear-gradient(180deg, var(--soft) 0%, var(--coral-xl) 100%); color: var(--ink); }
.motes { position: absolute; inset: 0; pointer-events: none; opacity: .5;
  background: radial-gradient(circle at 20% 10%, rgba(217, 119, 87, .18), transparent 40%), radial-gradient(circle at 85% 80%, rgba(217, 119, 87, .12), transparent 45%); }
.wrap, .narrow { position: relative; }

.eyebrow { display: inline-block; font-size: 13px; letter-spacing: .14em; text-transform: uppercase; color: var(--coral); font-weight: 600; margin-bottom: 14px; }
.h2 { font-size: clamp(28px, 4.2vw, 46px); font-weight: 700; margin-bottom: 20px; }
.h2 em { font-style: normal; }
.lead { font-size: 18px; color: var(--tx2); max-width: 720px; margin: 0 auto 48px; }
.light .lead, .soft .lead, .gray .lead { color: var(--body); }

/* Placeholder image box */
.ph { background: repeating-linear-gradient(45deg, rgba(135, 131, 123, .18) 0 10px, rgba(135, 131, 123, .1) 10px 20px);
  border: 1px dashed rgba(135, 131, 123, .55); border-radius: 12px; display: flex; align-items: center; justify-content: center;
  color: var(--muted); font-size: 13px; min-height: 160px; }
.ph.logo { width: 120px; min-height: 48px; margin: 0 auto 28px; }
.ph.avatar { width: 96px; min-height: 96px; border-radius: 50%; flex: none; }
.ph.avatar.sm { width: 40px; min-height: 40px; }
.ph.avatar.sm span { display: none; }
.ph.big { min-height: 280px; }

/* Hero */
.hero { padding-top: 72px; }
.hero h1 { font-size: clamp(34px, 6vw, 64px); font-weight: 800; }
.sub { font-size: clamp(18px, 2.4vw, 24px); color: var(--tx2); margin-bottom: 28px; }
.newrow { display: inline-flex; flex-direction: column; gap: 12px; padding: 18px 22px; border: 1px solid var(--ln); border-radius: 14px; background: rgba(255, 255, 255, .03); margin-bottom: 28px; }
.newrow .k { font-size: 14px; color: var(--tx2); }
.chips { display: flex; flex-wrap: wrap; gap: 8px; justify-content: center; }
.chips span { font-size: 13px; padding: 4px 12px; border-radius: 999px; background: var(--gray2); color: var(--tx); }
.desire { font-size: 19px; max-width: 760px; margin: 0 auto 28px; color: var(--tx2); }
.desire em { font-style: normal; color: var(--tx); font-weight: 600; }
.rate { display: inline-flex; align-items: center; gap: 14px; margin-bottom: 24px; text-align: left; }
.avs { display: flex; }
.avs i { width: 34px; height: 34px; border-radius: 50%; border: 2px solid var(--black); background: var(--gray2); margin-left: -10px; }
.avs i:first-child { margin-left: 0; }
.st { color: #f5b544; letter-spacing: 2px; }
.sc { font-size: 14px; color: var(--tx2); }
.leadin { color: var(--tx3); font-size: 15px; }
.leadin span { display: inline-block; animation: bob 1.6s infinite; }
@keyframes bob { 50% { transform: translateY(5px); } }

/* CTA */
.cta-wrap { text-align: center; }
.cta { display: inline-flex; flex-direction: column; align-items: center; text-decoration: none; background: linear-gradient(135deg, #c96a4b, #b85c3e);
  color: #fff; padding: 18px 48px; border-radius: 14px; box-shadow: 0 12px 30px rgba(201, 106, 75, .35); transition: transform .15s, box-shadow .15s; }
.cta:hover { transform: translateY(-2px); box-shadow: 0 16px 36px rgba(201, 106, 75, .45); }
.cta-main { font-size: 22px; font-weight: 700; }
.cta-sub { font-size: 13px; opacity: .85; }
.cta-note { font-size: 13px; color: var(--tx3); margin-top: 10px; }

/* Before / after */
.shift { display: grid; grid-template-columns: 1fr auto 1fr; gap: 24px; align-items: stretch; text-align: left; margin-top: 40px; }
.card { border-radius: 18px; padding: 28px; border: 1px solid var(--line); }
.card.from { background: var(--soft2); color: var(--body); }
.card.to { background: var(--black); color: var(--tx); box-shadow: var(--sh-d); }
.card .k { font-size: 13px; color: var(--coral); font-weight: 600; margin-bottom: 6px; }
.arr { align-self: center; font-size: 32px; color: var(--coral); }

/* Why now */
.news { display: flex; flex-direction: column; gap: 28px; text-align: left; }
.nw { display: grid; grid-template-columns: 1fr 1.1fr; gap: 32px; align-items: center; padding: 28px; border: 1px solid var(--ln); border-radius: 18px; background: rgba(255, 255, 255, .02); }
.nw:nth-child(even) .tx { order: 2; }
.no { font-family: var(--serif); font-size: 40px; color: var(--coral); line-height: 1; margin-bottom: 8px; }
.nw p { color: var(--tx2); margin: 0; }
.newnote { margin-top: 36px; color: var(--tx2); }
.newnote small { color: var(--tx3); }

/* Story */
.story p { font-size: 17px; color: var(--body); }
.pull { font-family: var(--serif); font-size: 24px; border-left: 4px solid var(--coral); padding: 8px 0 8px 20px; margin: 28px 0; color: var(--ink); }
.founder .role { color: var(--coral); font-size: 14px; margin-bottom: 8px; }
.founder p { font-size: 15px; margin: 0 0 14px; }
.stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; }
.stats b { display: block; font-family: var(--serif); font-size: 20px; color: var(--ink); }
.stats span { font-size: 12px; color: var(--muted); }

/* Org */
.org { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
figure { margin: 0; }
figcaption { margin-top: 12px; font-weight: 600; }
figcaption small { display: block; font-weight: 400; color: var(--muted); }
.side { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; align-items: center; margin-top: 28px; text-align: left; }

/* Workflows */
.wfs { display: flex; flex-direction: column; gap: 32px; margin-top: 40px; }
.wf { display: grid; grid-template-columns: 1fr 1.3fr; gap: 32px; padding: 32px; border-radius: 20px; background: var(--gray); border: 1px solid var(--ln); }
.wf-ls { font-size: 13px; color: var(--coral-l); margin-bottom: 18px; }
.thumbs { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-top: 12px; }
.thumbs .ph { min-height: 100px; }
.minis { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 32px; }
.mini { display: grid; grid-template-columns: 140px 1fr; gap: 18px; align-items: center; padding: 18px; border-radius: 16px; background: var(--gray); }
.mini .ph { min-height: 100px; }
.mini .k { font-size: 12px; color: var(--coral-l); }

/* White label */
.term { background: #fff; border-radius: 20px; box-shadow: var(--sh); overflow: hidden; margin-top: 32px; }
.term-h { background: var(--black); color: var(--tx); padding: 14px 24px; }
.term-h h3 { margin: 0; font-size: 18px; }
.cases { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; padding: 24px; }
.case { border: 1px solid var(--line); border-radius: 14px; overflow: hidden; }
.case .ph { border-radius: 0; border: 0; }
.case .bd { padding: 16px; }
.tg { font-size: 12px; color: var(--coral); }
.ls { font-size: 14px; color: var(--body); }
.langnote { padding: 0 24px 22px; font-size: 13px; color: var(--muted); }
.tl { padding: 24px; display: flex; flex-direction: column; gap: 0; }
.s7 { display: grid; grid-template-columns: 40px 1fr; gap: 14px; padding-bottom: 18px; position: relative; }
.s7-n { width: 34px; height: 34px; border-radius: 50%; background: var(--coral-xl); color: var(--coral-d); font-weight: 700; display: flex; align-items: center; justify-content: center; }
.s7:not(:last-child)::after { content: ""; position: absolute; left: 16px; top: 38px; bottom: 4px; width: 2px; background: var(--line); }
.s7-c p { margin: 0; color: var(--body); font-size: 14px; }
.pk { display: grid; grid-template-columns: 220px 1fr; gap: 22px; padding: 24px; align-items: center; }
.pk-file { border: 2px dashed var(--coral-l); border-radius: 14px; padding: 18px; text-align: center; }
.pk-zip { font-family: ui-monospace, Menlo, monospace; font-size: 14px; word-break: break-all; }
.pk-dl { font-size: 12px; color: var(--muted); margin-top: 6px; }
.pk-list { padding: 0 24px 24px; }
.pk-list ol { margin: 0; padding-left: 1.2em; color: var(--body); }
.three { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.tri { background: #fff; border-radius: 16px; padding: 22px; box-shadow: var(--sh); }
.tri .ic { font-size: 22px; color: var(--coral); }
.tri .one { font-weight: 600; }
.tri .eg { font-size: 14px; color: var(--muted); }
.earn { margin-top: 28px; background: var(--black); color: var(--tx); border-radius: 18px; padding: 28px; }
.earn .top { display: flex; gap: 20px; align-items: center; }
.earn .num { font-family: var(--serif); font-size: 40px; color: var(--coral); white-space: nowrap; }
.earn .top p { margin: 0; color: var(--tx2); }
.legal { font-size: 12px; color: var(--muted); margin-top: 18px; text-align: center; }

/* Curriculum */
.cstat { display: inline-block; padding: 6px 16px; border-radius: 999px; background: var(--coral-xl); color: var(--coral-d); font-weight: 600; margin-bottom: 32px; }
.mods { display: flex; flex-direction: column; gap: 14px; text-align: left; }
.mod { border: 1px solid var(--line); border-radius: 16px; background: var(--soft); }
.mod summary { list-style: none; cursor: pointer; padding: 20px 56px 20px 24px; position: relative; }
.mod summary::-webkit-details-marker { display: none; }
.mod summary::after { content: "+"; position: absolute; right: 24px; top: 50%; transform: translateY(-50%); font-size: 24px; color: var(--coral); }
.mod[open] summary::after { content: "–"; }
.mod h4 { margin: 0; font-size: 19px; }
.meta { font-size: 13px; color: var(--muted); }
.mod ol { margin: 0; padding: 0 24px 20px 48px; color: var(--body); }
.mod li { padding: 6px 0; border-top: 1px solid var(--line); }
.oldnote { font-size: 13px; color: var(--muted); margin-top: 20px; }

/* Objections */
.objs { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; text-align: left; }
.obj { background: #fff; border-radius: 16px; padding: 22px; box-shadow: var(--sh); }
.obj .q { font-family: var(--serif); font-weight: 700; margin-bottom: 8px; }
.obj .q::before { content: "“"; color: var(--coral); }
.obj .a { color: var(--body); }

/* Reviews wall */
.wall { columns: 3 280px; column-gap: 20px; text-align: left; margin-top: 40px; }
.wc, .fbc { break-inside: avoid; margin: 0 0 20px; background: var(--gray); border: 1px solid var(--ln); border-radius: 16px; padding: 18px; }
.who { display: flex; gap: 10px; align-items: center; }
.nm { font-weight: 600; }
.rl { font-size: 12px; color: var(--tx3); }
.wc .st { margin: 8px 0 4px; font-size: 13px; }
.qt, .fbc blockquote { color: var(--tx2); font-size: 15px; margin: 0; }
.fbtag { font-size: 12px; color: var(--coral-l); margin-bottom: 6px; }
.fbc figcaption { font-size: 13px; color: var(--tx3); margin: 6px 0 10px; font-weight: 400; }
.fbc .ph { min-height: 120px; }
.empty { color: var(--tx3); font-style: italic; }

/* FAQ */
.four { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; text-align: left; margin: 36px 0; }
.four > div { background: #fff; border-radius: 14px; padding: 18px; box-shadow: var(--sh); }
.four p { margin: 0; font-size: 14px; color: var(--body); }
.qa-spot { display: flex; gap: 18px; align-items: center; justify-content: center; margin-bottom: 32px; color: var(--body); }
.faq { text-align: left; max-width: 820px; margin: 0 auto; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { cursor: pointer; padding: 18px 36px 18px 0; font-weight: 600; list-style: none; position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; color: var(--coral); font-size: 20px; }
.faq details[open] summary::after { content: "–"; }
.faq p { margin: 0 0 18px; color: var(--body); }

/* Close + footer */
.close .finbox { position: static; max-width: 420px; margin: 32px auto 0; }
footer { background: var(--black); border-top: 1px solid var(--ln); padding: 32px 20px; text-align: center; color: var(--tx3); font-size: 13px; }
footer .links { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px 22px; margin-bottom: 10px; }
footer a { text-decoration: none; }
footer a:hover { color: var(--tx); }

/* Language switcher */
.lang { position: fixed; top: 14px; right: 14px; z-index: 50; display: flex; gap: 4px; background: rgba(20, 20, 19, .7); backdrop-filter: blur(8px); padding: 4px; border-radius: 999px; border: 1px solid var(--ln); }
.lang button { border: 0; background: none; color: var(--tx2); font: inherit; font-size: 12px; padding: 4px 10px; border-radius: 999px; cursor: pointer; }
.lang button.on { background: var(--coral); color: #fff; }

/* Reveal */
.rv { opacity: 0; transform: translateY(18px); transition: opacity .6s ease, transform .6s ease; }
.rv.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .rv { opacity: 1; transform: none; transition: none; } .leadin span { animation: none; } }

@media (max-width: 1000px) {
  .four { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 860px) {
  section { padding: 72px 16px; }
  .shift { grid-template-columns: 1fr; }
  .arr { transform: rotate(90deg); justify-self: center; }
  .nw, .wf, .side, .org, .minis, .objs, .pk { grid-template-columns: 1fr; }
  .nw:nth-child(even) .tx { order: 0; }
  .cases, .three { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  .stats { grid-template-columns: 1fr 1fr; }
  .four { grid-template-columns: 1fr; }
  .mini { grid-template-columns: 1fr; }
  .cta { padding: 16px 28px; }
  .earn .top { flex-direction: column; align-items: flex-start; }
}

/* Filled media slots take the placeholder's box shape */
.media { width: 100%; height: auto; border-radius: 12px; object-fit: cover; background: var(--gray2); }
.media.logo { width: auto; max-width: 160px; max-height: 56px; margin: 0 auto 28px; border-radius: 0; background: none; object-fit: contain; }
.media.avatar { width: 96px; height: 96px; border-radius: 50%; flex: none; }
.media.avatar.sm { width: 40px; height: 40px; }
.avs i img { width: 100%; height: 100%; border-radius: 50%; object-fit: cover; }
.ph span { display: flex; flex-direction: column; align-items: center; text-align: center; }
.ph small { font-size: 11px; opacity: .7; font-family: ui-monospace, Menlo, monospace; }
.ph.avatar small, .ph.logo small { display: none; }

/* ---- Content-driven additions (real copy + media) ---- */
.h2 em, .desire em, .newnote em { font-style: normal; color: var(--coral); }
.light .h2 em, .soft .h2 em, .gray .h2 em, .wl .h2 em { color: var(--coral-d); }
.sub { display: flex; flex-wrap: wrap; justify-content: center; gap: 0 14px; }
.sub > span:not(:last-child)::after { content: "·"; margin-left: 14px; color: var(--tx3); }

.wf-h { display: flex; gap: 14px; align-items: flex-start; margin-bottom: 18px; }
.wf-no { font-family: var(--serif); font-size: 34px; line-height: 1; color: var(--coral); }
.wf-sub { color: var(--tx2); margin: 0 0 6px; font-size: 15px; }
.wf-ls { margin: 0; color: var(--tx3); }
.wf-ls b { color: var(--coral-l); font-weight: 500; }
.wf-tag { display: inline-block; margin-top: 8px; font-size: 12px; padding: 2px 10px; border-radius: 999px; background: rgba(217, 119, 87, .18); color: var(--coral-l); }
.minis p { margin: 4px 0 0; font-size: 14px; color: var(--tx2); }

.ask { font-family: var(--serif); font-size: 22px; margin: 0 0 8px; }
.ask small { display: block; font-family: var(--sans); font-size: 15px; color: var(--body); }
.term-h { display: flex; align-items: center; gap: 12px; }
.term-n { width: 28px; height: 28px; border-radius: 50%; background: var(--coral); color: #fff; display: flex; align-items: center; justify-content: center; font-weight: 700; flex: none; }
.term-h h3 { flex: 1; }
.term-h h3 small { font-family: var(--sans); font-size: 13px; color: var(--tx3); font-weight: 400; }
.hw { font-size: 12px; padding: 2px 10px; border-radius: 999px; background: var(--coral-xl); color: var(--coral-d); white-space: nowrap; }
.term-sub { padding: 18px 24px 0; margin: 0; color: var(--body); }
.tg small { color: var(--muted); font-size: 12px; }
.case p { font-size: 14px; color: var(--body); margin: 4px 0 6px; }
.ls { font-size: 12px; color: var(--muted); }
.s7-c .who { display: inline-block; font-size: 11px; padding: 0 8px; margin-right: 8px; border-radius: 999px; background: var(--soft2); color: var(--coral-d); }
.pk-fan { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; margin-bottom: 10px; }
.pk-fan .media, .pk-fan .ph { min-height: 0; }
.pk-zip b { display: block; word-break: break-all; }
.pk-zip small { color: var(--muted); }
.pk-copy h4 { font-size: 22px; }
.pk-list ol { list-style: none; padding: 0; }
.pk-list li { display: flex; gap: 12px; padding: 10px 0; border-top: 1px solid var(--line); }
.pk-list li i { font-style: normal; width: 24px; height: 24px; border-radius: 6px; background: var(--black); color: var(--tx); font-size: 12px; display: flex; align-items: center; justify-content: center; flex: none; }
.pk-list li b { display: block; color: var(--ink); }
.pk-list li span { font-size: 14px; }
.tri .eg i { font-style: normal; color: var(--coral-d); font-weight: 600; }
.tri .ls { margin-top: 8px; }
.earn .num small { display: block; font-family: var(--sans); font-size: 12px; color: var(--tx3); }
.earn .num b { font-weight: 800; }

.cstat { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; background: none; padding: 0; max-width: 760px; margin: 0 auto 32px; }
.cstat > div { background: var(--soft); border: 1px solid var(--line); border-radius: 14px; padding: 14px; }
.cstat b { display: block; font-family: var(--serif); font-size: 24px; color: var(--coral-d); }
.cstat span { font-size: 13px; color: var(--muted); font-weight: 400; }
.mod summary { display: grid; grid-template-columns: auto 1fr auto; gap: 14px; align-items: center; }
.mn { font-size: 12px; padding: 3px 10px; border-radius: 999px; background: var(--black); color: var(--tx); white-space: nowrap; }
.mod h4 small { display: block; font-family: var(--sans); font-weight: 400; font-size: 13px; color: var(--muted); }
.meta { text-align: right; }
.meta b { display: block; color: var(--coral-d); }
.mod ol { list-style: none; padding: 0 24px 16px; }
.mod li { display: grid; grid-template-columns: 44px 1fr auto; gap: 12px; padding: 12px 0; }
.mod li .n { font-family: ui-monospace, Menlo, monospace; font-size: 13px; color: var(--coral-d); }
.mod li b { color: var(--ink); }
.mod li p { margin: 2px 0 0; font-size: 14px; }
.mod li .t { font-size: 13px; color: var(--muted); font-variant-numeric: tabular-nums; }

.fbc { position: relative; }
.fbdot { position: absolute; top: 14px; right: 14px; width: 22px; height: 22px; border-radius: 50%; background: #1877f2; color: #fff; font-weight: 700; font-size: 13px; display: flex; align-items: center; justify-content: center; }
.by b { color: var(--tx); }
.by i { font-style: normal; }
.shot-btn { display: block; width: 100%; padding: 0; border: 0; background: none; cursor: zoom-in; position: relative; color: var(--tx2); font: inherit; }
.shot-btn span { position: absolute; right: 8px; bottom: 8px; font-size: 12px; background: rgba(0, 0, 0, .6); padding: 2px 8px; border-radius: 6px; }
.lbx { position: fixed; inset: 0; z-index: 60; background: rgba(0, 0, 0, .85); display: flex; align-items: center; justify-content: center; padding: 20px; cursor: zoom-out; }
.lbx[hidden] { display: none; }
.lbx img { max-width: 100%; max-height: 100%; border-radius: 8px; }

.four .n { display: inline-flex; width: 26px; height: 26px; border-radius: 50%; background: var(--coral); color: #fff; align-items: center; justify-content: center; font-size: 13px; margin-bottom: 6px; }
.qa-spot { flex-direction: column; }
.qs-pic { position: relative; max-width: 520px; width: 100%; }
.qs-tip { position: absolute; left: 50%; bottom: -14px; transform: translateX(-50%); background: var(--black); color: var(--tx); font-size: 13px; padding: 8px 14px; border-radius: 10px; white-space: nowrap; }
.qs-tip small { display: block; color: var(--coral-l); }
.qs-cap { margin-top: 24px; font-size: 14px; }
.faq .a { color: var(--body); padding-bottom: 18px; }
.faq .a small { display: block; color: var(--muted); margin-top: 6px; }

.close .lead { margin-bottom: 18px; }
.finbox .now b { font-size: inherit; }
.finbox .once { margin-bottom: 18px; }
footer .disclosure { max-width: 720px; margin: 0 auto 14px; padding: 10px 14px; border: 1px solid var(--ln); border-radius: 10px; color: var(--tx2); }
footer .copy { white-space: normal; line-height: 1.6; }

@media (max-width: 860px) {
  .cstat { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 640px) {
  .mod summary { grid-template-columns: 1fr; gap: 6px; padding-right: 48px; }
  .meta { text-align: left; }
  .mod li { grid-template-columns: 36px 1fr; }
  .mod li .t { grid-column: 2; }
  .qs-tip { position: static; transform: none; display: inline-block; margin-top: 8px; white-space: normal; }
}

/* ---- UI pass 2: hero, motion, hand-drawn marks, offer layout ---- */
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }

/* Hero: full-screen, big image, CTA inside the hero */
.hero { min-height: 100vh; min-height: 100svh; display: flex; align-items: center; padding: 56px 20px 72px; }
.hero > .wrap { width: 100%; max-width: 1240px; }
.hero::before { content: ""; position: absolute; width: 1100px; height: 1100px; left: 50%; top: -560px; margin-left: -550px; border-radius: 50%; background: radial-gradient(circle at 50% 62%, rgba(217, 119, 87, .2), rgba(217, 119, 87, .05) 38%, transparent 62%); pointer-events: none; }
.hero-img { max-width: 1160px; margin: 0 auto 36px; border-radius: 18px; box-shadow: 0 30px 80px rgba(0, 0, 0, .55); }
.hero .sub { font-size: clamp(18px, 2.2vw, 22px); font-weight: 700; }
.hero .desire { font-family: var(--serif); font-weight: 700; font-size: clamp(20px, 2.6vw, 28px); line-height: 1.55; max-width: 900px; color: var(--tx); }
.leadin { font-family: var(--serif); font-weight: 700; font-size: 20px; color: var(--tx); margin-top: 8px; }
.leadin span { display: block; font-size: 30px; color: var(--coral); }
.hero-cta { margin-top: 14px; }

/* Before / after: ❌ and ✅ */
.card ul { list-style: none; padding: 0; margin: 14px 0 0; }
.card li { position: relative; padding-left: 30px; margin: 10px 0; }
.card li::before { position: absolute; left: 0; top: 0; font-size: 15px; }
.card.from li::before { content: "❌"; }
.card.to li::before { content: "✅"; }

/* Why-now cards: a light point runs around each card's border */
@property --ang { syntax: "<angle>"; initial-value: 0deg; inherits: false; }
.nw { position: relative; }
.nw::after { content: ""; position: absolute; inset: -1px; border-radius: inherit; padding: 1.5px; pointer-events: none;
  background: conic-gradient(from var(--ang), transparent 0deg 318deg, rgba(217, 119, 87, .25) 330deg, #f0a98c 352deg, #fff3ec 356deg, transparent 360deg);
  -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; mask-composite: exclude;
  animation: beam 7s linear infinite; animation-play-state: paused; filter: drop-shadow(0 0 6px rgba(217, 119, 87, .8)); }
.nw:nth-child(2n)::after { animation-delay: -3.5s; }
.nw:nth-child(3n)::after { animation-delay: -1.8s; }
section.in-view .nw::after { animation-play-state: running; }
@keyframes beam { to { --ang: 360deg; } }

/* Founder card: photo as a rounded rectangle, not a cropped circle */
.founder { display: grid; grid-template-columns: 230px 1fr; gap: 28px; align-items: center; background: #fff; border-radius: 22px; padding: 22px; box-shadow: var(--sh); margin-top: 36px; }
.founder-img { width: 100%; height: auto; border-radius: 14px; }
.ph.founder-img { aspect-ratio: 3 / 4; }

/* Workflow rail with dropping light points */
.rail { position: relative; margin-top: 8px; }
.rail .rl-line { position: absolute; left: 10px; top: var(--t, 11px); height: var(--hh, 0); width: 2px; background: rgba(250, 249, 245, .12); }
.rail .rl-line::after { content: ""; position: absolute; inset: 0; background: var(--coral); transform: scaleY(0); transform-origin: top; transition: transform 1.6s cubic-bezier(.5, 0, .25, 1); }
.wf.on .rail .rl-line::after { transform: scaleY(1); }
.rail ol { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; position: relative; z-index: 1; }
.nd { display: grid; grid-template-columns: 22px auto minmax(0, 1fr); column-gap: 14px; align-items: center; opacity: .35; transition: opacity .45s ease-out calc(var(--i) * .22s); }
.wf.on .nd { opacity: 1; }
.nd .dot { position: relative; width: 22px; height: 22px; border-radius: 50%; background: #1d1c1a; border: 2px solid rgba(250, 249, 245, .22); transition: border-color .4s ease-out calc(var(--i) * .22s); }
.wf.on .nd .dot { border-color: var(--coral); }
.nd .dot::after { content: ""; position: absolute; inset: 4px; border-radius: 50%; background: var(--coral); transform: scale(0); transition: transform .4s cubic-bezier(.3, 1.6, .5, 1) calc(var(--i) * .22s); }
.wf.on .nd .dot::after { transform: scale(1); }
.nd .lb { justify-self: start; font-size: 15px; font-weight: 700; color: var(--tx); line-height: 1.45; padding: 7px 13px; border-radius: 12px; background: rgba(250, 249, 245, .04); border: 1px solid rgba(250, 249, 245, .06); transition: background .35s, border-color .35s; }
.nd .kd { font-size: 12px; font-weight: 700; font-style: normal; color: var(--tx3); white-space: nowrap; }
.nd.cur .lb { background: rgba(217, 119, 87, .16); border-color: rgba(217, 119, 87, .6); }
.nd.cur .dot { animation: ndpulse 1s ease-out; }
@keyframes ndpulse { from { box-shadow: 0 0 0 0 rgba(217, 119, 87, .6); } to { box-shadow: 0 0 0 14px rgba(217, 119, 87, 0); } }
.nd.out .lb { background: linear-gradient(135deg, #c96a4b, #b85c3e); border-color: #b85c3e; color: #faf9f5; font-weight: 800; }
.nd.out .dot { background: #c96a4b; }
.nd.out .kd { color: var(--coral-l); }
.pkt { position: absolute; left: 5px; top: 0; width: 12px; height: 12px; border-radius: 50%; background: #fff3ec; box-shadow: 0 0 0 3px rgba(217, 119, 87, .45), 0 0 16px 6px rgba(217, 119, 87, .38); opacity: 0; z-index: 2; pointer-events: none; will-change: transform, opacity; }
.pkt::before { content: ""; position: absolute; left: 5px; bottom: 6px; width: 2px; height: 64px; border-radius: 2px; background: linear-gradient(to top, rgba(240, 169, 140, .85), rgba(217, 119, 87, 0)); }
.pkt.p2 { left: 7px; width: 8px; height: 8px; box-shadow: 0 0 0 2px rgba(217, 119, 87, .35), 0 0 12px 4px rgba(217, 119, 87, .3); }
.pkt.p2::before { left: 3px; bottom: 4px; height: 40px; }

/* Hand-drawn highlight / underline / circle (from ==x==, __x__, ((x)) in copy) */
.hd { position: relative; display: inline-block; white-space: nowrap; z-index: 0; }
.hd svg { position: absolute; pointer-events: none; overflow: visible; z-index: -1; }
.hd path, .dr path { fill: none; stroke: var(--coral); stroke-linecap: round; stroke-linejoin: round; stroke-dasharray: 1; stroke-dashoffset: 1; }
.hd path { transition: stroke-dashoffset .9s cubic-bezier(.6, .1, .3, 1); }
.hd.mark svg { left: -.2em; bottom: .02em; height: .62em; width: calc(100% + .4em); }
.hd.mark path { stroke: rgba(217, 119, 87, .42); stroke-width: 9; }
.dark .hd.mark path, .card.to .hd.mark path { stroke: rgba(217, 119, 87, .55); }
.hd.under svg { left: -2px; bottom: -.32em; height: .42em; width: calc(100% + 4px); }
.hd.under path { stroke-width: 3.2; }
.hd.circle svg { left: -.26em; top: -.2em; width: calc(100% + .52em); height: calc(100% + .4em); }
.hd.circle path { stroke-width: 2.6; }
.hd.on path, .dr.on path { stroke-dashoffset: 0; }

/* White-label lead: readable on the light background, result in bold coral */
.wl .lead { color: var(--body); }
.wl .lead b { white-space: nowrap; color: var(--coral-d); background: linear-gradient(transparent 60%, rgba(217, 119, 87, .22) 60%); padding: 0 .1em; }

/* Hand-drawn + and = between the white-label blocks */
.op { display: flex; justify-content: center; margin: 48px 0 0; }
.op svg { width: 96px; height: 96px; overflow: visible; }
.op path { stroke-width: 10; }
.dr path { transition: stroke-dashoffset .6s cubic-bezier(.6, .1, .3, 1); }
.dr path:nth-child(2) { transition-delay: .4s; }
.op.eq svg { width: 120px; height: 80px; }
.op-cap { text-align: center; font-family: var(--serif); font-size: 28px; font-weight: 900; color: var(--ink); margin: 10px 0 18px; }

/* Fanned deck of client reports */
/* Cards are 16:9 at 24% width, so the deck is ~13.5% of its width tall plus room for the tilt. */
.deck { position: relative; height: 0; padding-top: calc(13.5% + 36px); margin-top: 22px; }
.deck .dk { position: absolute; top: 10px; width: 24%; transform-origin: 50% 100%; transition: transform .3s; }
.deck .dk:hover { z-index: 20 !important; }
.deck .media { width: 100%; border-radius: 10px; box-shadow: 0 14px 30px rgba(0, 0, 0, .35); border: 1px solid rgba(255, 255, 255, .15); background: #fff; }
.src { font-size: 12.5px; color: var(--tx3); margin-top: 14px; }

/* Offer: one card, value list on top, price block at the bottom */
.pitch { max-width: 960px; margin: 36px auto 0; background: var(--soft); color: var(--ink); border-radius: 28px; box-shadow: 0 0 0 1px rgba(217, 119, 87, .4), var(--sh-d); overflow: hidden; text-align: left; }
.pitch .offer-img { display: block; width: calc(100% - 44px); margin: 22px 22px 0; border-radius: 18px; }
.pitch .blk { padding: 24px 30px; }
.pitch .blk > .k { font-size: 12px; letter-spacing: 3px; font-weight: 900; color: var(--coral-d); margin-bottom: 8px; font-family: var(--sans); }
.vi { display: grid; grid-template-columns: 110px minmax(0, 1fr) auto; gap: 16px; align-items: center; padding: 13px 0; border-bottom: 1px dashed var(--line); }
.vi:last-child { border-bottom: 0; }
.vi:not(:has(.vi-img)) { grid-template-columns: minmax(0, 1fr) auto; }
.vi-img { width: 110px; height: 68px; object-fit: cover; object-position: left top; border-radius: 9px; border: 1px solid var(--line); }
.vi-c b { display: block; font-size: 16px; font-weight: 900; line-height: 1.4; }
.vi-c p { font-size: 13.5px; color: var(--body); line-height: 1.55; margin: 2px 0 0; }
.vi-c .use { color: var(--coral-d); font-weight: 700; }
.vi-c .use::before { content: "→ "; font-weight: 900; }
.vv { text-align: right; font-family: var(--serif); font-size: 22px; font-weight: 900; color: var(--ink); white-space: nowrap; line-height: 1.1; }
.vv small { display: block; font-family: var(--sans); font-size: 11px; letter-spacing: 2px; font-weight: 800; color: var(--muted); }
.vv.gift { font-family: var(--sans); font-size: 14px; font-weight: 800; color: var(--coral-d); background: var(--coral-xl); border-radius: 99px; padding: 4px 12px; }
.vi.hl { position: relative; overflow: hidden; background: #f8e7de; border: 2px solid #c96a4b; border-radius: 16px; padding: 14px; margin: 8px -14px; }
.vi.hl .vv { color: var(--coral-d); }
.badge { display: inline-block; background: linear-gradient(135deg, #c96a4b, #b85c3e); color: #fff; font-size: 11.5px; letter-spacing: 2px; font-weight: 900; border-radius: 99px; padding: 2px 10px; margin-bottom: 4px; }
.pricebox { background: var(--black); color: var(--tx); padding: 30px 30px 32px; text-align: center; }
.pricebox .anchor { font-size: 15px; color: var(--tx2); }
.pricebox .anchor b { font-family: var(--serif); font-size: 24px; color: var(--tx); margin-left: 6px; }
.was2 { display: flex; justify-content: center; align-items: baseline; flex-wrap: wrap; gap: 6px 18px; margin-top: 12px; color: var(--tx3); font-size: 15px; font-weight: 800; }
.was2 .lb { letter-spacing: 2px; font-weight: 900; }
.was2 s { font-family: var(--serif); font-size: 26px; font-weight: 900; margin-left: 4px; text-decoration-color: var(--coral); text-decoration-thickness: 3px; }
.pricebox .now { display: flex; justify-content: center; align-items: baseline; gap: 14px; margin-top: 4px; }
.pricebox .now span { font-family: var(--serif); font-size: 26px; font-weight: 900; color: var(--coral-l); }
.pricebox .now b { font-family: var(--serif); font-size: 96px; font-weight: 900; line-height: 1; color: var(--coral); }
.once { display: inline-block; margin-top: 14px; background: rgba(217, 119, 87, .16); border: 1px solid rgba(217, 119, 87, .5); color: var(--tx); border-radius: 99px; padding: 7px 18px; font-size: 15px; font-weight: 800; }
.zero { display: inline-flex; flex-wrap: wrap; justify-content: center; gap: 8px; margin-top: 16px; }
.zero span { font-size: 14px; font-weight: 900; letter-spacing: 1px; color: var(--coral-l); border: 2px solid var(--coral); border-radius: 99px; padding: 5px 14px; }
.cta-wrap.in-box { margin-top: 20px; }
.cta-wrap.in-box .cta { width: 100%; max-width: 560px; padding: 18px 20px; }

/* Closing box */
.finbox { max-width: 620px; margin: 30px auto 0; background: rgba(250, 249, 245, .05); border: 1.5px solid rgba(217, 119, 87, .6); border-radius: 24px; padding: 24px; text-align: center; }
.finbox s { font-family: var(--serif); font-size: 22px; color: var(--tx3); text-decoration-color: var(--coral); text-decoration-thickness: 2px; }
.finbox .now b { display: block; font-family: var(--serif); font-size: 46px; font-weight: 900; color: var(--coral); line-height: 1.2; }
.finbox .once { margin: 6px 0 0; }

@media (max-width: 860px) {
  .hero { min-height: 0; padding-top: 40px; }
  .founder { grid-template-columns: 1fr; }
  .founder-img { max-width: 300px; margin: 0 auto; }
  .nd { grid-template-columns: 22px minmax(0, 1fr); column-gap: 12px; }
  .nd .kd { grid-column: 2; padding-left: 13px; margin-top: 2px; }
  .nd .lb { font-size: 14.5px; }
  .op { margin-top: 36px; }
  .op svg { width: 72px; height: 72px; }
  .op.eq svg { width: 92px; height: 62px; }
  .op-cap { font-size: 21px; }
  .pitch .blk { padding: 18px; }
  .vi, .vi:not(:has(.vi-img)) { grid-template-columns: 84px minmax(0, 1fr); }
  .vi-img { width: 84px; height: 54px; }
  .vv { grid-column: 2; text-align: left; font-size: 19px; }
  .vv small { display: inline; margin-right: 6px; }
  .vv.gift { justify-self: start; }
  .was2 { flex-direction: column; align-items: center; }
  .pricebox { padding: 24px 16px; }
  .pricebox .now b { font-size: 70px; }
  .pricebox .now span { font-size: 22px; }
}
@media (max-width: 640px) {
  .hd { white-space: normal; }
}
@media (prefers-reduced-motion: reduce) {
  .nw::after { animation: none; display: none; }
  .pkt { display: none; }
  .nd, .nd .dot, .nd .dot::after, .rail .rl-line::after { transition: none; }
  .hd path, .dr path { transition: none; stroke-dashoffset: 0; }
}